Caesars Entertainment releases their first in-house online casino game in 2025 with the goal of growing its market share, boosting profits, and reducing reliance on other providers.
Caesars Entertainment has launched its first unique online casino game, Caesars Palace Signature Multihand Blackjack Surrender. The game is currently available only at Caesars Palace Online Casino in New Jersey.
Empire Creative, the company’s in-house games studio, focuses on developing games for online casinos.
The press announcement stated, “This launch marks Caesars’ first venture into developing, certifying, and launching fully proprietary online casino games.”
This year, the company hopes to reach a wider audience. It says, “This title will expand its footprint into more casino jurisdictions with fully branded launches planned across both the Horseshoe Online Casino and Caesars Sportsbook & Casino brands, increasing the reach and accessibility for players across the Caesars family of brands.”
“As 2025 goes on, Empire Creative will keep adding Signature table game products to Caesars’ outstanding portfolio across Caesars’ leading online casino platforms.”
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Developing their own in-house games offers the potential to increase income and save the organization money on paying third-party game vendors. Suppliers sometimes receive a 10-20% part of the profits from their games, which may be huge.
Light and Wonder, a Las Vegas game developer and Caesars supplier, announced record revenues of $3.19 billion last year, up 9.86 percent from 2023. Aristocrat Leisure is a main provider of slot and digital games to the casino operator, and it had a record year in 2024, with revenue of almost $4.56 billion. Playtech, a producer of live dealer and RNG games, also reported over 150% revenue increase in the US market in 2024.
Courtesy: https://igamingexpert.com/, https://www.igbnorthamerica.com/
