BetMGM and Fremantle Form a Strategic Alliance to Introduce Game Show Magic to Online Casinos

BetMGM and Fremantle have agreed to a TV sponsorship as part of a strategic casino content collaboration with the media firm.

Under a multi-year partnership, the cooperation will create slots, table games, and non-traditional casino games for BetMGM’s platform, branded with Fremantle game programs ‘The Price is Right’ and ‘Family Feud’.

BetMGM will also serve as a sponsor for the two game programs, obtaining exclusive TV sponsorships on their broadcasts.

“This partnership opens up new opportunities for BetMGM and Fremantle to collaborate and expand our brand,” stated Adam Greenblatt, Chief Executive Officer of BetMGM.

“‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”

The two firms have declared that collaboration activations are planned for the rest of 2025.

Suzanne Lopez, COO of Fremantle North America, stated, “Our exclusive agreement with BetMGM and our top game show IP mark a significant milestone for both of us. This unique alliance paves the door for in-game branding across a wide range of online casino categories, as well as integrated TV sponsorship options.

“It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”