BetMGM has formed an online casino and sportsbook agreement with the Las Vegas Aces, the defending WNBA champions.
The collaboration is the first relationship between a large sportsbook and a women’s professional sports club, showcasing women’s sports’ growing commercial attractiveness and exposure in the United States.
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Key Takeaways
BetMGM is now the Las Vegas Aces’ only online casino and sportsbook partner.
The agreement is the first between a US online sportsbook and a US women’s sports team.
Throughout the season, the Aces and BetMGM have vowed to continue donating to The Just One Project.
Local media initially reported on the relationship with BetMGM and the Aces, which will result in increased activations for the 2025 WNBA season. This includes branded material, special fan promotions, and community-based activities.
To commemorate the news, BetMGM and Vegas Aces officials convened at the famed Fountains of Bellagio in Las Vegas. The meeting focused on their common commitment to improving women’s sports and sponsoring community projects.
“That speaks volumes about who they are and, more significantly, their influence. I can’t express enough how much influence and work we’ll be able to accomplish together in this space to make this community a better place,” said Aces President Nikki Fargas.
Along with the new alliance, the Aces launched an ongoing philanthropic campaign. They committed to a season-long series of gifts to The Just One Project, a Las Vegas-based organization that combats food insecurity.
Courtesy: https://igamingexpert.com/, https://www.igbnorthamerica.com/, https://gamingamerica.com/news/
