Red Rock resort-casino sportsbook staff monitors game in the nerve center on Saturday, May 6, 2023. (Jeff Scheid/The Nevada Independent)
The first independent sportsbook in Nevada, Boomer’s Sportsbook, is being launched by Joe Asher, the former CEO of William Hill. Asher tackles industry titans with greater odds and operator liberty in an effort to promote smaller casinos.
Joe Asher has played a key role in the growth of legal sports betting across the country for almost thirty years.
He is currently opposing the bigger industry he used to be a part of.
By the beginning of the fall football season, Asher, 57, intends to open Boomer’s Sportsbook, Nevada’s first sports betting business not owned by a casino.
In an interview, Asher stated, “I know there is an appetite from independent casino operators for an independent sportsbook.”
READ MORE: Massachusetts Joint Committee Holds First Online Casino Hearing
Asher’s argument for smaller casinos is that by using an independent operator, corporate gaming giants, who may be competitors, are prevented from controlling the sportsbook on their site and having access to its patrons. Independent bookmakers frequently offer sports bettors a variety of betting lines on games, including improved moneyline odds or a half-point in one way.
Boomer’s license application, which is named after one of the Asher family’s favourite canines, will be reviewed by state gaming authorities in July.
Like Asher’s 2008 debut of Brandywine Bookmaking in Las Vegas, the beginning will be modest. Before being purchased by the UK-based William Hill sports betting network in 2012, the firm controlled over a dozen sportsbooks in Nevada under the Lucky’s Race & Sports brand.
Asher served as William Hill’s CEO until 2021, when Caesars Entertainment paid $4 billion to purchase the business.
Courtesy: https://www.covers.com, https://www.casino.org, https://pechanga.net
Since no one matched all six numbers on Saturday night, the Powerball prize has increased…
Kalshi and Polymarket, two large financial firms looking to maximize their profits, have unleashed unregulated…
Gov. Janet Mills approved a bill that permits online gaming, making Maine the eighth state…
The first state to file a lawsuit against Polymarket is the Nevada Gaming Control Board…
Late on Friday, the Nevada Gaming Control Board provided Nevada licensees with further policy guidelines…
In an effort to potentially expand one of the most limited legal sports betting markets…