Reload bonuses explained: How US sportsbooks reward loyal players

When most US bettors sign up for a sportsbook, they’re lured in by a flashy welcome offer, a big deposit match, a “bet and get” bonus, or a risk-free bet. But what happens after that first deposit is gone? For loyal players, sportsbooks have another trick up their sleeve: the reload bonus.

Unlike welcome bonuses designed to attract new customers, reload bonuses are aimed at keeping existing users active. These offers encourage bettors to top up their accounts by giving a percentage of extra funds, usually between 25% and 100%, on a new deposit. In simple terms, they’re a way for sportsbooks to say, “Thanks for sticking around.”

Also Read: Same-game parlays explained: How they work at different sportsbooks

For regular US bettors who already have accounts with major platforms like FanDuel, DraftKings, or BetMGM, understanding how reload bonuses work can mean the difference between just depositing more money and getting real extra value out of your bets.

What is a reload bonus?

A reload bonus is an ongoing promotional offer where a sportsbook matches part of a player’s new deposit after their initial welcome bonus. For example, a “50% reload bonus up to $200” means if you deposit $200, the sportsbook gives you an extra $100 to play with.

These bonuses are usually offered during big sports seasons, like the NFL playoffs, March Madness, or the World Series, or as part of weekly or monthly loyalty programs. Some sportsbooks even send reload offers by email or app notification to their most active customers.

How reload bonuses work

1. Opt in: You may need to click “Opt In” or enter a promo code before depositing.
2. Deposit money: Make a qualifying deposit that meets the sportsbook’s minimum amount.
3. Bonus credited: The sportsbook adds the bonus funds, either instantly or after meeting certain conditions.
4. Wagering requirement: You’ll often need to bet the bonus amount a few times (known as a “playthrough”) before you can withdraw it.

For instance, a 5x wagering requirement on a $100 bonus means you must place $500 in bets before cashing out.

Why sportsbooks offer reload bonuses

Reload bonuses aren’t just about generosity, they’re about retention. Sportsbooks know that acquiring new customers is expensive, so it’s cheaper to reward existing ones. By offering extra funds, they encourage continued play and maintain engagement across slower betting periods.

Also Read: Why sportsbooks limit winning players and how to avoid restrictions

For bettors, this is a win-win situation if used correctly. You’re getting extra funds to bet with on sports you’d wager on anyway, NFL Sundays, NBA weekends, or big college football games.

How to make the most of reload bonuses

1. Read the terms carefully: Every sportsbook sets different rules on wagering requirements, eligible games, and expiry dates.
2. Time your deposits: Some reload bonuses are short-term. Wait for weekends or major sports events for better offers.
3. Avoid low-value bonuses: A 25% match with a high rollover might not be worth it compared to a smaller bonus with easier terms.
4. Bet smart: Use bonuses on bets with realistic odds — not just long shots. You’ll meet the playthrough faster and preserve more value.
5. Track your bonuses: Keep a record of each bonus, its rollover requirement, and expiry date to avoid losing unused funds.

Examples of reload bonuses in the US

• DraftKings: Often runs “Deposit $50, get a 25% reload bonus” around NFL and NBA playoffs.
• FanDuel: Sends personalized reload offers to active users via email during high-volume weeks.
• BetMGM: Runs “Monday Reload” promos with 50% matches for regular players.

These promotions change frequently, but the structure stays similar, rewarding consistent bettors with bonus play.

Pros and cons of reload bonuses

Pros:

• Keeps your bankroll healthy with bonus funds
• Rewards loyal users instead of just new signups
• Can be combined with ongoing promos and odds boosts

Cons:

• Wagering requirements can reduce real value
• Bonuses often expire quickly
• Some offers require opt-ins that are easy to miss

Reload bonuses are one of the most underrated perks at US sportsbooks. They may not be as eye-catching as welcome offers, but for consistent bettors, they add meaningful long-term value.

Used strategically, and with an understanding of rollover terms, reload bonuses can stretch your bankroll, reduce risk, and make betting more rewarding over time.

The key is to treat them as value add-ons, not reasons to chase more deposits. When used wisely, these loyalty-based offers can genuinely tip the odds a little more in your favor.

FAQs

Q1. What is the difference between a reload bonus and a welcome bonus?
A welcome bonus is for new customers only, while a reload bonus is for existing players making additional deposits.

Q2. How often do sportsbooks offer reload bonuses?
It varies — some sportsbooks run them weekly or monthly, while others offer them during major sports events or holidays.

Q3. Are reload bonuses worth it?
Yes, if the wagering requirements are fair and you were planning to deposit anyway. Always compare offers before opting in.

Q4. Do all US sportsbooks have reload bonuses?
Most major sportsbooks like BetMGM, FanDuel, and DraftKings do, but the frequency and size of offers differ.

Q5. Can I withdraw reload bonus money immediately?
No. You usually need to meet the wagering requirements before withdrawing any bonus-related funds.