Sportradar Explores iGaming Expansion in Brazil with 360° Player Engagement Strategy

Sportradar tests its iGaming platform in Brazil, integrating marketing, betting, and fraud detection to improve player engagement and guide global development.

Sportradar is utilizing Brazil as a test market for its iGaming services, with the goal of driving growth for operators throughout player life cycles.

Sportradar described iGaming as a “natural extension” of its existing company, which primarily provides integrated betting, trading, and sports data services.

Sportradar said it has 84 iGaming businesses worldwide that use its marketing services to gain and retain consumers, and it feels it is “well positioned” to grow the program.

Sportradar announced a multi-year cooperation with the Brazilian Volleyball Confederation to protect events from match-fixing, utilizing the group’s universal fraud detection technology. As well as providing stats and dynamic visualizations for team coaching.

“Our existing sportsbook clients already use our marketing services to increase user acquisition.” We are leveraging these relationships and have had a strong test in the Brazilian iGaming market,” stated Sportradar CEO Koerl.

While Koerl acknowledged that it was early days, the business was expanding its portfolio in the market and gaining feedback on its activities.

“We’re learning as we speak here. And, as you appreciate, our concept here is to combine acquisition, retention, sports betting, and iGaming in a 360-degree package.”

“Once we have learned enough, you will see that we scale this in other markets,” Koerl told investors.

Sources: https://sportradar.com/content-hub/, https://igamingexpert.com/