Sports betting is declining in Canada and less popular than in the United States, according to a study.

Fans will be getting their fill of high-stakes drama in the coming weeks as the NFL ramps up, the NHL and NBA get ready to start their seasons, and postseason baseball draws nearer.

Nonetheless, it appears that Canadians are risking their hard-earned money less frequently than American sports gamblers.

Important Takeaways

Compared to 26% of Americans, only 19% of Canadian individuals polled said they had placed a sports wager in the previous 12 months.
Respondents’ worries about the integrity of media outlets and the games themselves are among the growing concerns around sports betting advertising.

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Some Canadian bettors still intend to continue or even expand their habits when other leagues start, and growth chances are still on the horizon because of a committed group.

Canadians’ enthusiasm for sports betting is falling behind that of Americans, according to a recent poll by market research firm Leger. Canadians are more inclined to voice worries about the volume of sports betting advertisements and objections to its affiliations with sports media businesses.

Compared to 21% in 2024, just 19% of Canadian respondents reported having placed a sports wager in the previous 12 months. Approximately 26% of American respondents, or more over a quarter, are said to have done so, but that percentage has decreased by roughly 13%.

The prevalence of sports betting advertisements was another issue that Canadians expressed dissatisfaction with. A startling 75% of respondents said they thought there were too many advertisements, up from 72% in 2024, in a time of growing polarization and conflict.

The United States had different worries. However, the number of American adults who believed there are too many advertisements increased from 52% to 59%, indicating that public opinion may eventually catch up south of the border.

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