Betting odds comparison tools UK: Finding the best odds can be the difference between winning big or walking away with less
With dozens of licensed sportsbooks now operating in the UK, the odds for the same match or market can vary significantly. That’s why many punters in 2025 are turning to odds comparison tools, not just to boost their payouts, but to save time and spot market movement before the bookies react. Whether you’re betting on the Premier League, Wimbledon, or the Cheltenham Festival, using the right tool gives you an edge
Also Read: What is value betting? How UK punters can find better odds
Why odds comparison tools matter now more than ever
Odds margins have tightened, but gaps still exist between bookmakers. One site might offer 6/4 while another posts 2/1 on the same outcome. Over time, grabbing those better odds means more value — and ultimately more profit. With tools updating in real time, punters can now spot and capitalise on price boosts, market trends, and line shifts without opening a dozen tabs.
1. Oddschecker: Best for Football and horse racing coverage
Oddschecker remains the UK’s most popular odds comparison site in 2025, and for good reason. It pulls live prices from nearly every major UK bookmaker, including Bet365, Sky Bet, Coral, William Hill, and Betfair. The interface is simple, mobile-friendly, and includes price history for major markets — useful if you’re trying to gauge how odds have moved before a match.
Features:
- Real-time price tracking
- Bookie offers displayed alongside odds
- Customisable alerts for odds shifts
2. SmartBets by BettingExpert: Best for Customisation and bet tracking
SmartBets has become a favourite among advanced punters who want more than just price comparisons. You can personalise the homepage based on your favourite teams, sports, or markets. The tool also rates the strength of odds using betting data and tipster predictions — a helpful second opinion before placing a bet.
Features:
- Custom odds dashboard
- Smart value odds ratings
- Integration with bettingExpert tips
3. OddsPortal: Best for: Global markets and odds history
While slightly more data-heavy, OddsPortal is perfect for punters who want deep insights across multiple leagues and bookmakers. It covers thousands of football leagues, tennis matches, and even niche sports like darts or snooker. Its historical odds graphs can help you understand bookmaker behaviour — especially useful for live betting and in-play strategies.
Features:
- Odds history tracking
- Live odds for global events
- Line movement graphs
4. Oddschecker App (Mobile): Best for: On-the-go betting
The mobile version of Oddschecker deserves its own mention. In 2025, it’s been completely overhauled for speed and user experience. It now includes one-click access to boosted odds and promotions, plus fingerprint login to quickly jump between bookie apps. For punters placing in-play bets while watching games, this is a top pick.
Features:
- Push notifications for price boosts
- Easy bet slip builder
- Instant login to linked bookie accounts
5. WhatAreTheOdds.co.uk: Best for: Casual punters and betting offers
A newer entrant, WhatAreTheOdds focuses less on data overload and more on value picks, enhanced odds, and editorial insights. It’s ideal for casual punters looking for boosted specials, price enhancements, and top daily tips, especially during tournaments or matchdays.
Features:
- Daily enhanced odds roundups
- Exclusive bookie deals
- Beginner-friendly layout
What to watch out for when using odds comparison tools
- Delay in updates: Some odds aren’t live and may be outdated by a few minutes.
- Market variation: Not all sites cover every sport or bookmaker.
- Account access: To act on the best odds, you’ll need verified accounts with multiple bookies.
In a betting world driven by tight odds and shifting lines, using an odds comparison tool is no longer optional — it’s essential. Whether you’re chasing a value play on Saturday’s fixtures or lining up a festival acca, the right tool helps you beat the books before the whistle blows.
Also Read: Betfair vs Bet365 vs Paddy Power: Which is best for UK punters?
FAQs
Q1. What is an odds comparison tool?
An odds comparison tool shows the betting odds offered by different bookmakers for the same event or market. It helps punters find the best available price before placing a bet.
Q2. Why should I use an odds comparison site in the UK?
Bookmakers often offer different odds on the same outcome. Using a comparison tool ensures you always bet at the best price, which means higher potential returns over time.
Q3. Are odds comparison tools free to use?
Yes, most odds comparison websites like Oddschecker, SmartBets, and OddsPortal are completely free to use and do not require payment or subscriptions.
Q4. Do these tools include in-play or live betting odds?
Some tools, such as OddsPortal and Oddschecker’s app, offer live betting odds. However, updates might be delayed by a few seconds, so always confirm on the bookmaker’s site before betting.
Q5. Can I place bets directly from these comparison sites?
Many comparison tools offer direct links to bookmakers. Once clicked, you’re taken to the bookmaker’s site or app where you can place your bet. Some tools even pre-fill the bet slip for you.
Q6. Which odds comparison site is best for beginners?
WhatAreTheOdds.co.uk is beginner-friendly, with a clean layout and easy access to enhanced odds and betting tips.
Q7. Do these tools work for all sports, or just football?
While football is the most covered sport, most comparison tools also include odds for horse racing, tennis, cricket, golf, and more.
Q8. Is it legal to use odds comparison tools in the UK?
Yes, using odds comparison websites is completely legal in the UK and widely used by casual and professional bettors alike.
