Underdog has become the first gaming operator in the United States to deploy Sportradar’s AI-powered responsible gaming product, Bettor Sense.
Underdog will integrate the player protection and well-being program as part of a new agreement launched on September 24. Bettor Sense, which Sportradar debuted in July of this year, detects high-risk players who engage in compulsive gambling behaviour and connects them with evidence-based treatment provider Birches Health.
According to Sportradar, this results in a holistic approach that fulfills the industry’s growing expectations on how operators protect their athletes. The goal is to enable online gaming firms to take a proactive approach to recognizing early symptoms of gambling-related danger and provide targeted interventions to protect users.
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Bettor Sense enables operators to efficiently monitor players by utilizing continuous tracking, real-time risk score checks, and clear analysis of player profiles to identify and address risks, while remaining fully compliant with regulatory standards that can vary significantly across jurisdictions, even within the United States.
“Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types,” said Underdog VP of Responsible Gaming Adam Warrington. “The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”
Jim Brown, Head of Integrity Services and Athlete Wellbeing at Sportradar, stated, “We commend Underdog for taking this significant step to not only protect but also to offer resources to players who display potentially problematic gaming behaviour.” “Sportradar’s knowledge and creative solutions are intended to support a safe and sustainable industry in addition to meeting the needs of our clients.”
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