US sports betting: Which states could transform the market next

The US sports betting industry has exploded since the 2018 repeal of PASPA, with 38 states now allowing legal wagering. Revenue has surged in leading states like New Jersey, New York, and Pennsylvania, proving the market’s potential. But as 2026–2027 approaches, attention is shifting to major states that have yet to legalize. These next markets could dramatically reshape the industry, offering bettors new opportunities, competitive odds, and digital platforms packed with promotions.

For fans and operators alike, the upcoming wave of legalization is more than just a numbers game. States like Georgia, Minnesota, South Carolina, Texas, and California combine passionate sports followings with significant political momentum. From college athletics to professional franchises, the betting appetite in these regions could spark a surge in online wagering, enticing platforms with fast payouts, free bets, odds boosts, and loyalty rewards. Understanding which states are likely to go live first is key for bettors looking to position themselves ahead of the curve.

Georgia: Momentum building for legalization

Georgia is emerging as a key state to watch. Lawmakers are exploring constitutional amendments and legislative routes to regulate sports betting, with a voter referendum likely for the 2026 ballot. The state’s strong college sports culture and Atlanta’s status as a national sports hub could create a ready market for online sportsbooks.

Also Read: Soon, Nebraska will launch a campaign to legalize online gambling.

Once legalized, bettors in Georgia could expect competitive odds across multiple sports, fast payouts, and enticing promotions such as welcome bonuses, free bets, and odds boosts. The combination of political momentum and sports enthusiasm makes Georgia a potential hotspot for both operators and fans.

Minnesota: Negotiating the path forward

Minnesota’s journey toward legal sports betting has been slower due to tribal gaming influence. Recent proposals suggest allowing tribal operators to manage mobile licenses, with revenue supporting horse racing and other community programs. Bipartisan support is growing, and if agreements are reached in the next legislative session, sportsbooks could launch by 2026 or 2027.

With passionate followings in football, hockey, and baseball, Minnesota could quickly establish a loyal betting base once regulations are in place.

South Carolina: An emerging market in the Southeast

South Carolina has historically resisted gambling, but lawmakers are now exploring online sports betting. The state’s proximity to North Carolina, which recently launched mobile wagering, adds pressure to move forward. While smaller than Texas or California, legal sports betting could still attract local fans of professional teams, college athletics, and tourists. Approvals in 2026 or 2027 could help South Carolina quickly establish its market.

Texas: The sleeping giant

Texas remains the most highly anticipated market. Its large population, iconic sports teams, and economic strength make it a prime candidate for sports betting expansion. A constitutional amendment would be required, with both legislators and voters needing approval. Since the legislature meets only every two years, the next opportunity may come in 2027, with betting platforms likely launching in 2028 or later.

Also Read; Which US sportsbooks have the best live betting experience?

Texas sports fans, especially those following the Houston Texans, Dallas Cowboys, Spurs, Rockets, and Mavericks, are expected to fuel immense demand once legal sportsbooks are available.

California: A complex but enormous opportunity

California represents the largest potential market, though legalization is complicated. Past ballot measures have stalled due to disagreements between tribal and commercial operators. With nearly 40 million residents and a diverse sports landscape, the state could instantly become the nation’s biggest market. Realistic launches may not happen until 2028, but discussions now could set the stage for a transformative impact on U.S. sports betting.

Key factors shaping the next wave

The success of sports betting expansion depends on clear licensing, fair tax rates, strong responsible gambling safeguards, and timely action. States that delay risk losing bettors to neighbors, while early movers could lead the market and capture major revenue.

The next U.S. sports betting boom will be defined by Georgia, Minnesota, and South Carolina in the near term, with Texas and California poised to reshape the industry by 2027 and beyond. Bettors and operators alike are watching closely, as the next big markets promise growth, competitive odds, and new opportunities for fans nationwide.

FAQs

Q1: Which U.S. states are most likely to legalize sports betting by 2026?
A: Georgia, Minnesota, and South Carolina are showing the strongest momentum, with Texas and California as longer-term opportunities.

Q2: When could Texans place legal sports bets?
A: If legislation and voter approval pass, legal betting platforms may launch in Texas around 2028.

Q3: How will legalization affect online sportsbooks?
A: Legalization opens new markets for operators, offering competitive odds, fast payouts, and promotions like free bets, odds boosts, and welcome bonuses.

Q4: What sports are expected to drive betting interest in these states?
A: Football, basketball, baseball, hockey, and college sports are the most popular betting markets.

Q5: Why are California and Texas considered high-value markets?
A: Both states have large populations, passionate sports fans, and strong economies, making them highly attractive for operators and bettors.